AI Insights · Timothy · July 2022
Top 5 Fashion Games on Android in Germany - Q2 2022
Discover the performance trends of the top 5 fashion games on the Android platform in Germany during the second quarter of 2022. Data includes weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 fashion games on the Android platform in Germany showcased varying performance trends across weekly downloads, revenue, and active users. Below is an overview of each game's metrics, derived from Sensor Tower data.
Project Makeover saw a gradual decline in weekly revenue, starting at approximately $68.8K at the end of March and dipping to around $42.4K by the end of June, with a slight recovery to $48K in the final week. Weekly downloads fluctuated, closing the quarter with a peak of about 8K. Active users experienced a dip from around 67K to a low of 46.4K mid-quarter, before recovering to 56.6K by the end of June.
Covet Fashion: Dress Up Game maintained a more stable revenue trend, with weekly revenue peaking at $11.2K in mid-May and ending the quarter at approximately $7.2K. The game had minimal weekly downloads, with negligible spikes. Active users saw a steady decline from 11.5K at the beginning of the quarter to 7.8K by the end of June.
Pocket Styler: Fashion Stars displayed consistent weekly revenue, hovering around $5K to $6.6K, ending the quarter at about $5.6K. Downloads varied, peaking at 3.5K in early June and settling around 2.2K by the end of the quarter. Active users remained relatively stable, fluctuating between 8.9K and 10.6K throughout the quarter.
Super Stylist Fashion Makeover experienced a decline in weekly revenue, starting at $5.7K and ending at $3.8K. Downloads saw a peak of 9.7K in early April, with fluctuations leading to a final count of 5.7K at the end of June. Active users decreased from 51K to 39K over the quarter.
Love Nikki-Dress UP Queen had a relatively modest revenue trend, peaking at $7.7K in mid-May and closing the quarter at $3.5K. Downloads remained low, with a slight increase to 173 in late May. Active users fluctuated, starting at 4.5K and ending at 4.6K by the end of June.
For more detailed insights and trends, visit Sensor Tower.